The e-commerce industry has exponentially growing since past few years and the COVID-19 global pandemic has only served to skyrocket its growth. The latest figures displayed the US ecommerce online sales that generated total $581.5 billion in the first threequarters of 2020 alone. With these astronomical figures, businesses are only motivated further to move towards digitizing their operations. Thee Commerce giant, Amazon has witnessed its sales soaring high last year, encouraging other retailers to pick up the online root. As a result, retail brands like Zara and H&M decided to shut down thousands of their physical stores across the world, in an attempt to refocus their efforts on e-commerce. It is evident that COVID-19 has only increased the pace of eCommerce growth. However, the flip side of that grow this that competition is also growing. To keep up with the competition, businesses need to know what the biggest challenges in eCommerce to thrive while moving forward.
2020’s infamous global pandemic might have affected the advertising efforts, regardless Amazon advertising revenue jumped 51% from the previous year to almost $5.4 billion in Q3. One of the reason for this huge success is Amazon’s ability to take the lead in polishing their advertising strategy, making the platform more relevant and specific, along with introducing new products and tools for Amazon advertisers.
If you want to get more traction for your eCommerce brand, drive more traffic and sales, then you just can’t miss out on the latest trends shaping the industry.The year 2020 was monumental for eCommerce given the effects of COVID. The pandemic fueled up drastic changes across several verticals, and this huge shift in online shopping is expected to continue in some capacity as we move into 2021 and beyond.
The landscape of eCommerce keeps changing from scary to exciting. Every year, it presents changes that help us grow our businesses and sometimes a set of challenges that make it hard to keep up with them.Taking the new example of this year, COVID-19 has forced businesses across the globe in 2020 to rely on basic survival instincts rather than following the same old methods to keep their businesses running amidst this crisis. We witnessed an increased trend of panic buying of household essentials during the pandemic, which led to the dramatic push in companies' sales that offers those products.
Christmas is almost here. You might have set your Christmas PPC campaigns in advance. It is still good to consider tweaking things to double your sales chances on last-minute shoppers this holiday season. "An online survey by Shopify revealed that 43% of shoppers planned to make their final purchases in the last three days before Christmas." Before you re-create your Amazon advertising strategy for capturing last-minute shoppers, ensure to know your delivery times. If you can't deliver your product before Christmas, don't say so and make false promises.
The conversion rate is definitely the most important metric for any kind of Amazon seller. It tells the seller whether their efforts are influencing their target audiences or not. Conversion rate is one of the major factors considered for determining success or failure on Amazon. With retailers trying to understand the dos and don’ts of boosting conversions on the global eCommerce leader, this guide explores what a ‘good’ Amazon conversion rate should looks like in 2021, as well as the top 5 tried and tested tips for boosting Amazon conversions rate –something all new and established Amazon sellers must definitely know about!
PPC advertising has always been unpredictable just like the year 2020 has been so far. No one ever predicted in2020 that we would be having so many uncertainties and unpredictability in terms of business practices and digital marketing for eCommerce platforms. But, surprisingly that doesn’t provide true in case of Amazon sales. Let’s check how? The ongoing pandemic of coronavirus has impacted things that actually worked in the traditional manner. Still, the advertising market for Amazon has been booming despite the challenges. The fun fact is that the Amazon advertising business has actually flourished in 2020, surpassing its last records of earning on big times like on Black Friday Sale.
Amazon is the undisputed ruler of the eCommerce market. Its community is expanding each new day and millions of buyers are making sales from across the globe via Amazon. This is a paradise for millions of online sellers from across the globe. The ones who are not targeting Amazon’s marketplace for selling their products online are definitely miss out on big profits. The best part is that not only Amazon helps in making extensive sales but also helps in building a strong community for your products. Another huge takeaway of selling and marketing your products on Amazon is that you only have to fight against the products in your own category. Your playing field is narrowed down quite easily, as compared to other platforms like Google.
If you are a seller on Amazon ignoring the power of Amazon PPC, you’re missing out on huge revenue opportunities. It’s just not about selling on Amazon, but selling the right way! To be a top seller in your category on Amazon, you have to stay ahead of your competitors in terms of visibility and search rankings. With over 300 million active shoppers, an unorganized and mismanaged ad campaign on Amazon is something you just can’t afford.
Most Amazon Sellers must be flushed with the record-breaking sale success of Amazon’s first fall-season Prime Day. But that doesn’t mean you should stop your marketing efforts as there are many more festivals on the way, which you can’t miss to cash. Out of all, Black Friday and Cyber Monday are fast approaching, and you need to be in charge of your marketing strategy. With the right preparation and execution plan, no one can stop you to make a holiday-happy profit on Amazon. The Black Friday sale is more than just jumping around shelves of your nearest Walmart. It also a huge part of the Thanksgiving holiday!
The year 2020 hasn’t been a blessing for most businesses across the globe, yet Amazon is becoming increasingly competitive each new day. Why? Take a look at these number:● Did you know that there were more than 225,000 sellers on Amazon with $100K+ sales in 2019?● Amazon sales records $4,722 each second, $283,000 per minute, and $17 million per hour ● Amazon share in the US eCommerce market? A whopping 45%!So why do some sellers make it big while others struggle to break even? One of the biggest secrets to success for top sellers on Amazon is the implementation of the perfect Amazon advertisement strategy.
One of the key things you need to be a top Amazon seller is keeping up with latest rollouts and features that Amazon throws at you.Amazon’s latest ads feature for sellers, Product Targeting Ads, empowers sellers to target specific products and display product-centric ads on specific listing pages. It has not only helped sellers in better advertising their products on Amazon but has provided them with authoritative control on the Amazon marketplace. At PPCwinner, our expert Amazon sellers have got your back! Here we bring you a detailed analysis of this new feature and how you can reach more relevant audience for your brand efficiently on Amazon.
Did you know that the Amazon Prime Day sale amounted to an estimated $7.16 billion in 2019? Also, on the 5thedition of this annual sale bonanza, Amazon prime members bought 175 million products in over 17 countries. Although this sale is exclusive to only the Amazon Prime Members, Amazon Prime Day is the one of the largest shopping event bonanza of Amazon after Cyber Monday and Black Friday sales.
With over 197 million monthly customers from around the world, Amazon has been ruling the eCommerce world for a long time now and is showing no signs of any down fall whatsoever. Did you know that in 2019, there were 225,000 sellers worldwide who made over $100,000 in sales on Amazon? That’s a 12% hike from 2019. The numbers are simply amazing but the competition between sellers is also booming each new day. Search for anything on Amazon and you’ll find hundreds of different sellers with different offerings and price tags. So, what’s the secret to be atop-seller on Amazon?
Will the markets continue to grow? Will the shift in the markets, will become permanent? Those are two out of many questions we should ask ourselves these days.
In the eCommerce business world, all sellers struggle hard to bring in some hard and fast cash. With the 4th quarter around the corner, it pushes eCommerce sellers to generate more sales through online advertising as the clock clicks down fast. It's easy to set up an Amazon store, but trying to fight and lead the competition can be challenging, especially when many sellers are competing to sell the same product. If you are lagging in your seller ranking, chances are you most likely won't get the exposure required to generate sales, or it would take extra time,which you can't afford.
Prepared or not, Amazon Q4 is just around the corner, and it is the right time to optimize your digital advertising strategy.It's the most exciting time of the year, and with the right preparation, you can dominate this holiday season. This year has been proved to be extremely beneficial for online sellers as eCommerce exploded throughout surprising everyone due to the pandemic. Witnessing the increase in online buying trends, Q4 will be no exception.
The difficulty, time, and inconvenience associated with standard international bank transfers are not a new phenomenon. Hundreds and thousands of international sellers worldwide are parting their ways from these time-consuming and costly international banking formalities. For all Amazon sellers doing sales and transactions in foreign lands globally,including the professionals, managing and dealing with FX rates has always been quite a task. To simplify this hassle, PPCWINNER has partnered with World First to offer highly-competitive FX rates to Amazon Sellers across the world. This partnership will empower all different niche and kinds of Amazon sellers to collect their revenues effortlessly from any Amazon global market in just a few clicks.
The best time of the year for Amazon sellers is Q4, when they can multiply their business revenue. The fourth quarter consists of the holiday season when millions of people hustle to grab presents and gifts for their families and loved ones in time.2020 has been a tough year for all, and people are craving the comfort and warmth of the holidays. Contrary to COVID-19 and stay-at-home guidelines, people are all geared for celebration. They are looking forward to this season to feel more festive than ever before. It also means that people will prefer online platforms for shopping to stick tosocial-distancing norms. Amazon sellers need to under take this factor when optimizing their advertising campaign to handle the extra demand of Q4 frenzy this year.
As we are halfway through the year, the global COVID pandemic has slowed down in some places and spreading in others. In the midst of all, one thing is becoming increasingly evident that we still have a long way to go until things go back to normal.For businesses, this presents several challenges and caused massive economic disruptions whose impact will remain for years. An eCommerce retail giant leading them is Amazon, who are facing the impact of the COVID-19 pandemic to the most.
Amazon is a household name for online shopping. People turn to Amazon for almost anything and everything. As of 2019, almost 4000 items were sold per minute in the USA on Amazon. Not just the top enterprises, but SMBs worldwide are making it big on Amazon. Almost half of all the products sold on Amazon worldwide in 2019 were from SMBs. It's important to note that even in the pandemic times of 2020, 86% of Amazon Sellers earned incredible profits, and about 92% of them are planning to continue selling on Amazon in the future. The ever-rising popularity of Amazon in buyers worldwide has boosted the competition between Amazon sellers to a whole new level. To be a top seller in any category on Amazon is hands down a challenging task nowadays. Amazon PPC Campaign is the most popular Amazon advertisement method that helps sellers worldwide advertise their products efficiently on Amazon. Sellers are not just getting more clicks and impressions on their ads, but are in reality, getting their sales amplified.
Over the last 25 years, Amazon has flourished and gained an extensive loyal customer base. At the moment, it enjoys being the largest online retailer in the world, having more than five million marketplace sellers across all Amazon marketplaces. If we look at the trend, it can be said that it will only increase in the future.With the rise in popularity, more sellers are moving toward this e-commerce platform to grow their businesses on Amazon. As we are halfway in 2020, it's time to review your current Amazon marketing strategy and implement some techniques to boost your product sales on Amazon. Here are the top 4 tips that can help you quickly increase Amazon sales this year:
Are you spending more on your PPC campaign but not getting the desired results? The budget you set for your Amazon PPC Campaign monthly or annually plays a crucial role in its success. However, it requires proper planning and execution first.Hence, you must take a step back to evaluate if you are making the most investment. It is a common notion that the massive the budget for your PPC campaign, the better the results. For small businesses or those with fewer resources, the rise in the budget may not be the best option. The question at hand is, how can you run a successful Amazon PPC campaign in a limited budget? The good news is that you don’t need a big budget to build an effective Amazon PPC strategy. You can still maximize the success of your PPC campaigns regardless of the size of your budget.
Paid search advertising lets you examine your investment by how much you spend on a campaign, ad, or keyword, and how much new revenue is generated. After accumulating all the information and using ROAS, you can get a clear idea of which area of your paid search advertising should you invest more, and which requires improvement.
Are you looking for a good response from your potential buyers?Who doesn’t? But the real question is, how?Well, with Amazon you can take your online sales to a whole new level. Amazon has become the most demanding platform that skyrockets the growth of all-sized retail businesses.
One of the factors that cause the sinking of the share of top Amazon sellers would be the interruption to FBA (Fulfillment by Amazon) service. 95% of China-based sellers from the Amazon marketplace in the U.S use FBA service. These Amazon top sellers that use FBA services are running out of stock. Local sellers decided to fulfill customer orders from their warehouse to cope with the sudden change of situation. But international sellers cannot manage to do the same. And Amazon itself is prioritizing the necessary products, baring sellers from shipping new inventory to FBA.
Amazon PPC Automation, Amazon PPC Management, How to Increase Sales on Amazon, Amazon PPC Strategy, Amazon PPC Service, Boost Amazon Sales
Amazon PPC Automation, Amazon PPC Management, How to Increase Sales on Amazon, Amazon PPC Strategy, Amazon PPC Service, Boost Amazon Sales
As Amazon describes what is essential and what is non-essential, this is a great time for Amazon Sellers to get back in the game.
The COVID19 pandemic is temporary, but no one can say for certain just yet how long it will go on. Utilizing these tips will keep your company afloat even after this crisis. Long-term success is measured by how a company handles challenges they are presented with. Wherever you choose to make your online e-commerce presence known, keep these strategies in mind to safeguard your business.
We here at PPC Winner have been thoroughly checking in on Amazon's processes during this difficult time and there are a lot of changes coming to your Seller Central Account. We want to make sure you're staying up to date with the latest changes. Here are some things to watch out for.
Historically, sponsored product ads have been highly effective as they are directly correlated to sales featuring strong buying intent, low barrier to entry, nominal capital expense, and easy attribution. Moreover, they've provided businesses with high conversion rates increasing their return on investment in advertising.
Things to Know: While Amazon Posts is new, there are still plenty of things that we do know about it. Perhaps the most important is that Posts are created and curated by the brand, but where they end up is up to Amazon. They haven’t told us how they choose where your post goes, just that their system places your post automatically according to your product and related products like it. You can create as many Posts as you want, and Amazon even encourages sellers who are participating in this new program to experiment with what they post. Each post will have an image chosen by the brand, the profile banner with the circular logo created during the profile creation process, and caption text that can include whatever the brand wants to include. This can be about the product or a call to action directing customers in a specific way. Amazon will automatically tag posts with what categories they feel are relevant. This gives shoppers yet another way to find products related to what they are looking for as clicking on a category will show them a list of all Posts in that category. Posting a lot and paying attention to which posts return the best metrics will help you leverage this new service. For now, it’s new and only some brands are involved. Now is your chance to take advantage of this and make your brand well known among the crowd.
Gradually Amazon is becoming its own search engine with more and more people directly coming to the eCommerce website instead of going through the route of Google search. That's why it's become increasingly significant for Amazon sellers to optimize their keywords to enhance their product rankings as well as conversion rates.
As you may already know, Amazon has now replaced Bid+ for Sponsored Products with a new and much more flexible Adjust Bids by Placement feature. Apart from the fixed and dynamic campaign options, Amazon is now enabling sellers to run sponsored products campaigns through Adjust Bids by Placement not only for the top of the search results but product page placements as well.
Inventory Performance Index, more commonly known as IPI, is a score determined by Amazon to evaluate the inventory performance of sellers. The range of scores is between 0 and 100. The objective of this score is to ensure that Amazon's warehouses aren't under or overstocked and are being used to store products that sell quickly. This allows Amazon to maximize its revenue per cubic feet.
Amazon is huge. It’s the third-biggest website in the US, according to Alexa.com (behind just Google and YouTube). Amazon has more than 300 million customers worldwide, and more than 90 million subscribed to Amazon Prime in the US.So you would think there’s no reason to help get customers to Amazon, right? Well, not necessarily. As a third-party seller, there are several reasons to drive your own traffic to Amazon.
While Amazon is an incredible gateway for sellers and brands in terms of sheer volume of sales and brand exposure, the logistics of selling successfully can often become a drain on any company.
If you have yet to try an Amazon repricer to help price your products competitively, this is the article for you. Here are the five most common reasons faced by Amazon sellers without an Amazon repricer.
This blog post is based on tremendous amounts of campaigns that are managed via our system and on my experience, and the rest of our amazing team's. I highly recommend reading these posts and sharing them with friends who trade or plan to trade on Amazon.