PPC advertising has always been unpredictable just like the year 2020 has been so far. No one ever predicted in2020 that we would be having so many uncertainties and unpredictability in terms of business practices and digital marketing for eCommerce platforms. But, surprisingly that doesn’t provide true in case of Amazon sales. Let’s check how?
The ongoing pandemic of coronavirus has impacted things that actually worked in the traditional manner. Still, the advertising market for Amazon has been booming despite the challenges. The fun fact is that the Amazon advertising business has actually flourished in 2020, surpassing its last records of earning on big times like on Black Friday Sale.
Compared to other platforms like Google and Facebook, Amazon has a much stronger and dedicated audience, ultimately making marketing on Amazon really beneficial. Hopefully, upcoming year will be even more productive[YBN1] for doing PPC advertising on Amazon and safer as well.
Take Your PPC Game to Next Level in 2021
We have established that 2020hasbeen a blessing in disguise for Amazon, despite being a complete shutdown form any businesses. But that doesn’t mean you can sit down and expect it to working your favor always. Sellers are moving towards the Amazon platform and using different tactics to capture buyers towards their products.
In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. But with new Pay-Per-Click (PPC) strategies emerging all the time, it can be hard to know which ones are worth paying attention to.
Here are the top 5 trends in Amazon PPC marketing you should pay attention to in the year 2021.
#1 Power of Automation and A.I.
Automation and A.I. are the next big thing in technology for sure. It is expected to be the biggest trend in Pay-per-click advertising in 2020. The current use of A.I. and Machine learning has automated PPC on platforms like Bing and Google but demands a lot of labor and efforts from any level of digital marketing teams. PPC is steadily emerging as one of the most amazing ways of boosting automation and campaign performance. Companies and business organizations are investing heavily in improving their automation processes. Did you know that by 2021, the global industry of automation is expected to surpass the 238 billion mark? Also, the market for process automation will jump from the 71.5% growth rate to 83.2%.
#2 Smart Bidding
Bidding systems are sure to evolve in the upcoming year. Here too, the power of machine learning will take the front seat and enhance various different functions, such as conversion value auction. We are expected to get a better CPC, an enhanced Cost Per Acquisition, Expense Targeting per Acquisition, and so on. Smart bidding has been evolving for quite a while now and will see a surge in the coming year. The strategies of using a bidding system are also evolving. Gone are the days when manual bidding was ever a thing.
#3 Paid Advertising on Amazon will Boom
The dominance of platforms like Google and Facebook will still prevail in 2021 but Amazon will see a boom as well. Amazon’s paid ads market will be the third biggest and the fastest growing market for paid ads in 2021. Compared to Facebook and Google, which generally has a better amount of audience and reach, Amazon has an amazingly growing dedicated audience. The real intent of most of the audience on Amazon is for doing online shopping which means marketers will have a higher chance of making sales online. This would ultimately lower your advertising expense and boost your online sales.
#4 Social Media will Grow for Sure
Social media is only booming since its inception. Over 70% of people from all around the world head towards social media platforms before making an online purchase. If you are not taking your social media strategy seriously with your PPC plan, you are missing out on a lot of profit for sure. The best part is that people are using a lot of different platforms at the same time. PC marketers in 2021 will focus more on their social media plans as well. Also, even the smallest of the markets have to take their social media strategies much aggressively.
#5 Targeting Specific Audience
Similar to Google ads, markets also need dedicated engagement and dedicated targeting on Amazon. It saves time, boosts sales chances, and saves a lot of your budget. You can actually make the most out of your advertising budget with dedicated targeting. You can combine the power of keyword targeting and demographic focusing to generate more sales.
Increasing Demands of Amazon Ads
Did you know that out of every 3marketers, 1 will shift ad expenses on Google and Facebook to Amazon in the holiday season? Retail marketers and emerging businesses are leveraging the power of Amazon advertising so that they can:
● Raise maximum profits
● Make a dedicated customer base online
● Leverage possibilities of Amazon’s huge customer base
The upcoming year will give more certainty to online markets and retailers on Amazon. The integrated audience targeting and analytics tools will help all kinds of customers in boosting their search trends and profits. Make sure you are set for the upcoming trends for Amazon advertising in 2021.