The greatest fear that all sellers constantly battle with is the Amazon account suspension. Being at the receiving end of an account suspension can be quite shocking and debilitating. It comes with severe consequences, in which a seller is denied access of their account, their hard-earned customers, and their potential earnings. When this unfortunate situation occurs, sellers immediately retort to submit an Amazon account suspended appeal that usually remain pending for weeks or months. In some cases, these suspended accounts are restored, and other times, the accounts are banned for life.

The e-commerce industry has exponentially growing since past few years and the COVID-19 global pandemic has only served to skyrocket its growth. The latest figures displayed the US ecommerce online sales that generated total $581.5 billion in the first threequarters of 2020 alone. With these astronomical figures, businesses are only motivated further to move towards digitizing their operations. Thee Commerce giant, Amazon has witnessed its sales soaring high last year, encouraging other retailers to pick up the online root. As a result, retail brands like Zara and H&M decided to shut down thousands of their physical stores across the world, in an attempt to refocus their efforts on e-commerce. It is evident that COVID-19 has only increased the pace of eCommerce growth. However, the flip side of that grow this that competition is also growing. To keep up with the competition, businesses need to know what the biggest challenges in eCommerce to thrive while moving forward.

2020’s infamous global pandemic might have affected the advertising efforts, regardless Amazon advertising revenue jumped 51% from the previous year to almost $5.4 billion in Q3. One of the reason for this huge success is Amazon’s ability to take the lead in polishing their advertising strategy, making the platform more relevant and specific, along with introducing new products and tools for Amazon advertisers.